Recently, 10 departments including Shaanxi Branch of the People's Bank of China, the Office of the Financial Committee of the Provincial Party Committee, the Provincial Development and Reform Commission, and the Provincial Department of Civil Affairs issued the Implementation Plan of Financial Support for the High Quality Development of Shaanxi Yinfa Economy with Chinese style Elderly Care Services, to promote the coordinated development of Shaanxi elderly care and elderly care industry.

The Plan proposes that by 2028, the coverage rate of financial services in the elderly care sector at the county (district) level in Shaanxi Province will reach 100%, and the coverage rate of financial risk prevention propaganda for the elderly population will reach 100%, striving to form a number of innovative pilot projects and business models in elderly care finance with demonstration effects nationwide. By 2035, a moderately competitive, orderly innovative, and risk controllable elderly care financial service system will be basically established, and a virtuous cycle of effectively improving the level of elderly care finance and promoting high-quality economic development in Shaanxi Province will be basically achieved.

In terms of improving the supply capacity of pension finance, encourage financial institutions to innovate financial products based on the pension needs of different stages and characteristic groups; Promote the construction of rural elderly care service facilities and network layout, and fill the gaps in rural elderly care services.

In terms of expanding financing channels for the silver economy, we encourage banking and financial institutions to increase their financial support for "Shaanxi Brand" elderly care brand enterprises. Cultivate and support silver haired economic enterprises in our province to raise funds through bond issuance, listing, mergers and acquisitions, and support the large-scale and high-quality development of the elderly care industry.

In terms of improving the pension financial security system, support financial institutions to develop personal pension exclusive products that cater to different types of needs, have long-term limit characteristics, and a certain rate of return; Guide insurance companies to vigorously develop commercial pension insurance, explore the organic combination of insurance services with elderly prevention and health care, health management, medical visits, family wards and other services; We will steadily develop savings, wealth management, insurance, funds and other products with retirement attributes for different customers with different risk return characteristics.

The Plan also puts forward specific requirements for optimizing pension financial services from three aspects: improving the level of aging friendly financial services, continuously promoting financial knowledge and consumer rights protection, and increasing the prevention and crackdown on illegal finance related to the elderly.

The relevant person in charge of the Provincial Department of Civil Affairs stated that they will help promote the high-quality development of the silver economy by building and improving multi-level pension financial products and services.