Nine years of deep cultivation and platform building, ten years of rejuvenation towards the future. On August 21-23, 2026, the 10th China (Guangzhou) International Elderly Health Industry Expo (referred to as "Guangzhou Elderly Expo") will be held in Zone B of the China Import and Export Commodity Fair, with the theme of "Picking up Light and Sharing the Chain, Silver Hair New Ecology", focusing on "new quality productivity" and "seven key tracks of silver hair economic spatial development planning", for comprehensive and in-depth planning and presentation.

Authoritative Silver Hair Expo Platform

Relying on the high-level organizational structure hosted by the Guangzhou Municipal Government and led by the Municipal Civil Affairs Department, participating companies can directly access top-level government resources, connect with industry regulatory departments, and integrate into the official elderly care industry system, achieving dual enhancement of brand credibility and market resources.

Organizer

Guangzhou Municipal People's Government

Responsible unit:

Guangzhou Civil Affairs Bureau

Guangzhou Cooperation Office

Office of Guangzhou Expo Organizing Committee

Undertaking Unit:

Guangdong Kuaicai Exhibition Co., Ltd

Guangdong Yinling Health Industry Co., Ltd

Execution unit of anti-aging science popularization museum:

Guangzhou Dingsheng Health Consulting Co., Ltd

Co organizer:

Guangzhou Social Welfare and Elderly Care Service Association

Guangzhou Community Home Care Service Association

Guangzhou Yuewei Silver Hair Vitality Research Institute (Silver Hair Think Tank)

Guangdong Elderly Care Service Industry Chamber of Commerce

Guangdong Home based Elderly Care Service Association

Guangdong Elderly Industry Association

Guangdong Elderly Care Service Industry Promotion Association

Guangdong Elderly Care Service Industry Association

Guangdong Elderly Culture Association

Guangdong Family Service Industry Association

Supporting units:

China Chamber of Commerce Health and Wellness Industry Branch

Silver Hair Travel Branch of China Association of Social Welfare and Elderly Care Services

KOTRA Korea Trade and Investment Promotion Corporation

Hong Kong Council of Social Service

Hong Kong Elderly Advisory Committee

Greater Bay Area Health Industry Association

Hubei Chu Merchants Association

Guangdong Hubei Chamber of Commerce

Guangdong Natural Medicine Research Association

Shaanxi Health Industry Association

Shaanxi Elderly Industry Association

Jiangxi Medical and Elderly Care Service Industry Association

Hubei Elderly Industry Association

Shanxi Elderly Industry Association

Jinan Elderly Care Service Development Promotion Association

Shenzhen Elderly Care Service Industry Association

Wuhan Elderly Care Service Industry Association

Luoyang Elderly Industry Association

Foshan Elderly Care Service Industry Association

Guangdong Household and Building Materials Chamber of Commerce

Guangdong Hubei Chamber of Commerce Home Furnishings Association

Foshan Home Furnishing Industry Federation

From leading scale to ecological full chain coverage

50000 square meters is not only a digital growth, but also a comprehensive upgrade of the exhibition layout. The 10th Guangzhou Old Expo will establish a "1+7+N" themed exhibition area, covering the entire industry ecosystem of the silver economy, allowing exhibitors to see the industry panorama in one stop and connect unlimited business opportunities.

Eight themed exhibition areas, precisely anchoring the silver hair trend: from urban elderly care to Greater Bay Area collaboration, from rehabilitation aids to embodied intelligent robots, from elderly finance to silver hair tourism, from aging adaptation to anti-aging technology. Each exhibition area is a miniature universe of segmented tracks, helping exhibitors accurately reach their target audience.

Integration of "Greater Bay Area Elderly Care" into the coordinated development space of Guangdong, Hong Kong, and Macao: With the "Guangzhou Civil Affairs Booth" as the core, it focuses on showcasing the achievements of Guangzhou's "14th Five Year Plan" and "15th Five Year Plan" blueprint, highlighting the benchmark power of urban elderly care, gathering international and domestic key provincial and municipal elderly care associations and benchmark institutions, and building a high-end resource docking platform.

From technological debut to experiential scene revolution

New is not only about updating and iterating products, but also about reshaping cognition and upgrading experiences. The 10th Guangzhou Old Expo will concretize and contextualize the concept of "new quality productivity", making technology tangible, touchable, and interactive.

Robot interactive experience space: showcasing the 72 transformations of elderly care through cyber technology, comprehensively revolutionizing daily care, health monitoring, rehabilitation therapy, and other scenarios

Life Science Anti Aging Science Museum ": The anti-aging exhibition area has transformed into a" walking anti-aging science popularization book ", introducing world leading anti-aging technology experiments and immersive interactions

The debut of smart new products and the release of scientific and technological innovation achievements: Smart, health care, aging friendly, assistive devices and other scientific and technological innovation achievements will be showcased here, and many hardcore new products will debut for the first time

*The previous Smart Elderly Care Robot Zone was lively and extraordinary

From industry events to multi-dimensional resource resonance

Exhibition is not only a display of products, but also a magnetic field of contacts and a hub of resources. The 10th Guangzhou Old Expo gathers a comprehensive professional buyer matrix, allowing exhibitors to meet in one go and connect business opportunities from all over the world.

Professional buyers attending the Old Expo include:

Government decision-makers: departments such as civil affairs, health, commerce, culture and tourism, disabled persons' federation, industry and information technology, etc., grasp policy trends and participate in government enterprise dialogues.

Institutional procurement end: elderly care institutions, hospitals, rehabilitation centers, industry associations, accurately matching procurement needs.

Business strength: Distribution agents, traders, e-commerce platforms, cross-border buyers from Fortune 500 companies, exploring multiple channels.

Academic research circle: academic research institutions, elderly industry research institutes, and deep integration of industry, academia, and research.

Overseas markets: Overseas and Hong Kong, Macao, and Taiwan elderly service institutions, connecting global silver economy resources.

*Part of the visiting groups from the previous Guangzhou Old Expo

From three-day event to year-round value extension

A successful exhibition does not stop at three days of transactions. The Guangzhou Old Expo is committed to creating an "never-ending old expo", allowing the value of the exhibition to be continuously released throughout the year and deeply penetrated into the terminal.

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The "Micro Old Expo" reaches thousands of households: sinking high-quality resources of the old expo to terminal scenes such as communities, elderly friendly life experience centers, industrial parks, etc., displaying them regularly and cooperating for a long time, helping enterprises establish stable terminal channels, exhibiting once and benefiting in the long run.

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Integrated linkage of "exhibition+experience+sales+service": specially built "Silver Age Market, Elderly Goods Street, Tonic Diet Experience", linkage e-commerce platform, silver chain platform to carry out live delivery, and achieve a full link consumption closed-loop of "online shopping, offline experience, on-site pickup, mail to home".

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On site inspection and docking, transforming achievements into practical results: During the 10th Guangzhou International Fair for the Elderly, multiple inspection routes were carefully planned, taking exhibitors and guests to demonstration sites such as the new scene of Guangzhou's silver economy and benchmark health care communities, to see resources, carriers, policies, and discuss cooperation on site.

*The on-site sales of the previous Silver Age Market were booming

*The previous Old Expo entered the community and entered the 11th district of Guangzhou

From single point communication to multi-dimensional commercial closed loop

We are well aware that the core demand for exhibiting is "closing deals". The 10th Guangzhou Old Expo will build a multi-level and multi scenario business docking system, allowing for deep communication, warm cooperation, and fast transactions.

Top level dialogue: Opening ceremony and museum tour activities, Silver Hair Economic Ecological Chain Cooperation and Exchange Conference, where government leaders, industry leaders, experts and scholars gather to gain insights into industry trends.

Capital Empowerment: Financial Support for the Development of the Elderly Care Industry Government Finance Enterprise Matchmaking Conference, linking banks, insurance, and investment institutions to solve financing difficulties.

Accurate docking: Business negotiation docking meetings, e-commerce live streaming product selection meetings, to build an efficient matching platform for both supply and demand sides, and facilitate on-site signing.

Deep communication: The 10th anniversary "Communication Night" of Guangzhou International Import Expo, high-level banquet, to expand high-end contacts and deepen strategic cooperation in a relaxed atmosphere.

Vertical cultivation: cooperation conference on elderly education, seminar on aging adaptation, focusing on segmented fields to solve industry pain points.

*Last year's Old World Expo saw a gathering of big names for concurrent events

From a single track to a cross-border integrated ecosystem

The silver economy has never existed in isolation. It is deeply integrating with fields such as artificial intelligence, finance, culture and tourism, healthcare, livable environment, and home care, giving birth to infinite possibilities. The 10th Guangzhou Elderly Expo has specially created a "Elderly Care+" parallel activity matrix, breaking industry boundaries and exploring cross-border collaboration.

'Elderly Care+Artificial Intelligence': Exploring the deep application of AI in smart elderly care, health monitoring, emotional companionship, and other scenarios.

'Pension+Finance': Exploring topics such as pension management, insurance product innovation, and pension asset allocation.

'Elderly care+cultural tourism': Unlock new formats such as health and wellness travel, elderly education, and silver haired cultural and creative industries.

Elderly care+medical care ": focusing on integrated models such as chronic disease management, rehabilitation nursing, medical and elderly care integration, and dementia.

Elderly Care+Livable Environment ": Share the best practices of aging friendly renovation, smart communities, and barrier free design.

Elderly care+family care ": Focus on empowering family caregivers, standardizing home services, and other livelihood concerns.

'Elderly Care+Entertainment': Showcasing the charm of the Guangdong Silver Age Spring Festival Gala, Guangzhou Silver Age Art Season, and other silver age events, interpreting the new trend of 'what the elderly can do' and shining on the stage of the Old Age Expo.

*The previous edition of the Old Expo will have diverse themes for concurrent activities

Important moments, honor sharing

Under the dual opportunities of the opening year of the 15th Five Year Plan and the 10th anniversary, the 10th Guangzhou Old Expo will carefully create four theme activities: "Achievement display, interactive experience, business docking, and exchange and friendship":

Light Gallery: Witnessing a decade of glory, resonating with the history of the brand and the exhibition.

10th anniversary check-in and story wall: immersive interaction, igniting on-site popularity and social dissemination.

Exhibition Night ": A high-level dinner to expand our network and celebrate our 10th anniversary together.

Pick up Light and Chain Together · Silver Hair New Ecology

The booth reservation for the 2026 Guangzhou Old Expo is currently in full swing!

Sincerely invite colleagues in the global elderly care and health industry,

Join us in this gathering of light,

Shared Silver Hair Economy Trillion Blue Ocean!