The State Council recently officially approved the "15th Five Year Plan for Expanding Consumption", clarifying that "expanding elderly care consumption" is one of the core measures for service consumption. In order to effectively revitalize the elderly care consumption market and take advantage of the heavyweight promotion opportunity of the 10th anniversary of the Guangzhou Elderly Expo, the Guangzhou Civil Affairs Bureau and the Guangzhou Commerce Bureau will jointly set up an official exclusive "trade in" theme exhibition area at the 10th Guangzhou Elderly Expo. We are now publicly soliciting exhibitors from high-quality enterprises that meet the conditions in the city! Elderly care consumption trend, scarce booths available on a first come, first served basis!

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Basic information of the exhibition

Exhibition Name: The 10th China (Guangzhou) International Elderly Care and Health Industry Expo

Exhibition theme: Gathering Light for a Shared Chain, Silver Hair New Ecology

Exhibition time: August 21-23, 2026

Exhibition location: Zone B of the Canton Fair Exhibition Hall (No. 382 Yuejiang Middle Road, Haizhu District, Guangzhou City, Guangdong Province)

Host: Guangzhou Municipal People's Government

Responsible units: Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, Guangzhou Expo Organizing Committee Office

Scope of Collection for the "Trade in" Theme Exhibition Area

Include compliant operating enterprises in the Guangzhou Consumer Goods Trade in Policy List, including but not limited to the following main categories:

Home appliances suitable for aging at home: elderly friendly furniture, accessible bathrooms, anti slip building materials, elderly smart appliances, home smart security, and aging friendly lighting renovation products;

Rehabilitation equipment: wheelchairs, walking aids, hearing aids, nursing beds, fall monitoring devices, rehabilitation therapy instruments, elderly care robots;

Elderly health consumption category: massage equipment, health monitoring devices, functional elderly clothing, health diets, traditional Chinese medicine therapy products;

Home aging friendly renovation service provider: a one-stop service enterprise that provides whole house aging friendly renovation and barrier free construction.

Subsidy categories for participating in activities

First level energy efficiency (TV, refrigerator, washing machine, water heater, computer, air conditioner)

Not exceeding 6000 yuan (mobile phone, tablet, smart watch bracelet, smart glasses)

Intelligent door lock;

Intelligent printer;

Intelligent display screen (including projector);

Smart toilet (including smart toilet lid);

Age appropriate respiratory assistive medical devices (including ventilators and oxygen concentrators);

Digital cameras (including sports cameras)

Basic conditions for enterprise admission

The enterprise has complete qualifications, complete industrial and commercial permits, production and operation licenses, and no records of market supervision dishonesty or product quality penalties;

It has been included in the official list of consumer goods trade in enterprises by the Guangzhou Municipal Bureau of Commerce in 2026 and can enjoy special support policies for participating in the Old Expo;

The exhibited products comply with national aging safety standards, are designed for the elderly population, and have mature capabilities for old product recycling and discounted exchange services;

We promise to offer exclusive discounts during the exhibition period, combined with a 15% government consumption subsidy, and the selling price will be lower than the daily retail price of offline stores;

Willing to cooperate with the unified promotion of the exhibition area, evaluation of old products, and verification of subsidies throughout the entire process, and arrange for professional personnel to provide on-site services.

Exhibition support policies

Accurate official traffic support

By integrating official promotional resources from the Municipal Civil Affairs Bureau and the Commerce Bureau, and through multiple platforms such as official platforms, industry media, street communities, outdoor advertising, and community channels, we will centrally push information on the "trade in" exclusive exhibition area and participating companies, accurately attract customer groups, and enhance on-site exposure and transaction rates of enterprises.

Exclusive policy resource support

An official policy consultation service desk will be set up in the exhibition area, and dedicated personnel will be arranged to regularly carry out policy lectures, business Q&A, process guidance and other services for the benefit of the people through trade in, in order to strengthen the credibility of policies and continuously attract and empower participating enterprises.

Efficient and convenient settlement services

Establish a dedicated service point for UnionPay Business on-site, providing one-stop services for subsidy verification, transaction verification, and fund settlement. After on-site transaction verification is completed, T+3 can quickly disburse subsidy funds to ensure efficient fund recovery for enterprises.

Unified supporting exhibition materials

The organizing committee is responsible for the overall image planning and atmosphere layout of the special area, providing standard supporting materials such as official policy signs, corporate fascia boards, basic tables and chairs, lighting facilities, etc. The personalized images and characteristic layouts of the booth are designed and installed by the exhibiting companies themselves.

The sales revenue of the trade in exhibition area at the previous Guangzhou Old Expo exceeded 10 million yuan

At the previous Guangzhou Elderly Expo, the Guangzhou Civil Affairs Bureau coordinated the establishment of a "Renewal" activity zone for home aging adaptation in Guangzhou by 2025, achieving sales of over 12.9 million yuan in three days. The total sales of the Elderly Products Street and Silver Age Market were nearly 40 million yuan, and the on-site transaction conversion rate was as high as 35%. During the exhibition, the average number of visitors received by exhibitors was about 500, and 40 central, provincial, and municipal media attended, with a cumulative exposure of over 12 million people.

Registration for Exhibition Area Entry

This section is jointly organized by the Guangzhou Civil Affairs Bureau and the Guangzhou Commerce Bureau. All interested companies are requested to scan the QR code below to register before July 20th. Please contact the organizing committee to confirm the specific implementation details and cooperation conditions.

Scan the code to lock the exhibition area seats

Exhibition consultation:

Mr. Chen 18102772048

Mr. Yang 19927721403

The 10th Guangzhou Elderly Expo

Guangzhou Silver Hair Economy Benchmark Display and Trading Platform

The 10th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as Guangzhou Elderly Expo) will be grandly held from August 21-23, 2026 in Zone B of the China Import and Export Commodity Fair. As the core professional exhibition of the 34th Guangzhou Expo hosted by the Guangzhou Municipal People's Government, the brand influence and industry authority of the Guangzhou Elderly Expo continue to improve. It has been selected as a key promotion exhibition for the Ministry of Civil Affairs' collective interview activity for cultivating elderly care service operators, the "Outline of the 15th Five Year Plan for National Economic and Social Development of Guangzhou", and the 2026 Guangzhou Municipal Government Work Report. It has been included in the first batch of "New Scenarios of Guangzhou's Silver Hair Economy" list in Guangzhou and is a core benchmark platform for showcasing, exchanging, trading, and empowering Guangzhou's silver hair economy.

The exhibition scale of this year's exhibition reaches 50000 square meters, focusing on the "new quality productivity" and "seven key tracks of the development plan of the silver economy space". It constructs a "1+7+N" themed scene exhibition area for urban elderly care, health elderly care services, rehabilitation aids, elderly finance, silver tourism, aging friendly products (silver product consumption street), anti-aging, etc., covering the entire industry ecosystem of the silver economy. It will gather more than 1000 top elderly care industry brands from home and abroad to participate in the exhibition, and invite 100000 professional visitors from over 100 provinces, cities, and autonomous regions to attend and purchase.

During the exhibition, an opening ceremony and keynote conference will be held, accompanied by a series of themed activities. Industry experts, scholars, and leaders will be invited to gather together to enjoy the forefront of industry development hotspots, deliver keynote speeches, interpret policies, share experiences, engage in business docking and signing activities. At the same time, exciting elderly art exhibitions will also be held.